Video Graphic Guidelines

  • Campaign
©Benno Schwinghammer/DPA/PA
  • Campaign

SAFE MARGINS

TEXT ALIGNMENT AND CONSISTENCY

TEXT ALIGNMENT AND CONSISTENCY

EMPHASIZING WORDS

TYPOGRAPHY BASICS

QUOTATION MARKS

DASH AND HYPHENS

HEADLINES

HEADLINE OPTIONS

EFFECTS

ACCESSIBILITY

To ensure legibility make sure there is enough contrast between the text and the background.

FULL END-BOARD WITH AMNESTY LOGO

The Amnesty logo is used at the end of the video in the bottom right corner. Spacing in the logo should be as shown on the right. Please check Visual Guidelines for details. Main message in the end-board could be a 'call to action' or 'call to share' depending on the type of video and objective. Additional elements like campaign or partners logos, hash tags and urlscould be included to the end-board as shown.

SIMPLIFIED END-BOARD WITH CANDLE

If the videos appears solely on Amnesty branded pages it is possible to use the simplified version of the end-board with candle instead of a full logo.

SUPERS, LOCATION TAGS AND SUBTITLES

QUOTES

Terms of use