Amnesty international brand hub

  • Campaign
  • Campaign

Our logo: The Wordmark

The Wordmark consists of the words Amnesty International and the Amnesty Candle placed within a defined rectangular box. The construction and clear space around the logo are determined as shown. We never change the proportions of the logo or the distance between the wording and the Candle.

To create maximum impact our logo works best when placed on a contrasting background and should never be placed over a background with the same colour.

We prefer to place the Wordmark in the bottom right corner. When it is not possible to place the Wordmark in the bottom right hand corner due to image/language/other constraints then it may be positioned in any other given corner, whichever best suits your layout.


Logo use examples

Logo layout and dimensions

Logo placement

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Standard paper size layouts

Logo Positioning


No messing!


Quote marks


Our Colours