Marginalized groups, including women and LGBTI people, face threats to their human rights due to extensive and improper data collection practices that do not reflect their individual realities. Governments justify such data grab tactics as a cost-saving solution to roll-out automated systems in the public sector for benefit payments, while Big Tech companies hoard and deploy personal user data for their lucrative surveillance-based business models. This under-regulated accumulation and processing of vast amounts of data not only constitutes harmful mass surveillance but also entrenches discrimination against women and LGBTI people.